There is no limit to either. We give our Re-sellers special pricing that takes into consideration that you have the selling cost. You of course also get the advantage of our super efficient manufactruing capabilities and software development that enables us to do what we do at a profit.
If you can get 100% mark up then we would encourage you to do so although we expect between 10 and 25% should keep you quite competitive in the current market place although we already have others marking up considerably more than that.
If you can generate £300,000 of business at 15% then that will earn you in the region of £45,000 for no outlay and no ongoing fees or charges from us.